PROCESS

Try Our Vibrant Process



RESEARCH & ANALYSIS


  • Intelligent Desk Research Sectoral Analyses
  • F2F, WebCAPI, CAPI
  • Online, CATI, WebCATI
  • Focus Groups, In-depths (F2F/Telephone)
  • In-home, Life Portrait, Day in Life Online (forums/communities)
  • Central Location Tests (Savory and Sensory)
  • Product Placements
  • Clinics (Automotive / Large Appliances)

ROADMAP PLANNING


  • Online (forums/communities)
  • Central Location Tests (Savory and Sensory)
  • Product Placements
  • Clinics (Automotive / Large Appliances)

EXECUTE & MONITOR


  • Retail Environment Mapping
  • Mystery Shopping
  • Expert Interactions (Policy Makers,Key Opinion Leaders, Stakeholders)
  • B2B (Trade / Competitors / Customers / Suppliers)
  • Usability /Experience Exploration




Vibrant Engage



Consumers


  • Brand Image / Equity
  • Advertising
  • Online, CATI, WebCATI
  • New Product Development / Product Improvement
  • UX / Usability
  • Usage and Attitude
  • Market Segmentation
  • Concept Testing
  • Consumer Portraits
  • Digital Consumption

Markets / B2B / Trade / Investments


  • “Go-To” Market Strategy
  • Business and Functional Analysis
  • Satisfaction Index – Customer /Employees / Trade
  • Market Entry or Expansion
  • Industry Analysis
  • Competition Mapping
  • Opportunity Evaluation
  • Government Regulations
  • Partner Search – India and oversea

“Invest in India” - India Market Entry, Foreign Investments


  • India Entry Studies and Business Plan (Market Sizing & Feasibility)
  • Partner / Distributor Identification Implementation
  • Market Development, Customer Identification
  • Competitive Landscape
  • Government and Foreign Trade
  • Regulations and Tariffs
  • Company Formation, Registrations
  • Payroll and Taxation
  • Location Analysis

Industries Covered (Not limited to)


  • Automotive – Passenger & Commercial Vehicles
  • Automotive – 2-3 Wheelers, Superbikes, Agricultural, Earth Movers
  • Auto Components, Tires
  • Auto Dealership
  • Heavy Duty Trucks / OTRs
  • Aerospace / Aircrafts
  • Airlines
  • Consumer Durables / Appliances
  • Chemicals and Paints
  • Construction – Realty, Materials,
  • Plumbing
  • Dairy and Confectionery
  • Entertainment
  • Education
  • Engineering, Electronics, Electricals,
  • Automation
  • Exhibitions – MICE, Booth design
  • Fashion – Apparels / Clothing and Accessories, Eyewear

Other Sectors


  • FMCG – Alcoholic Beverages
  • FMCG – Cosmetics, Skincare
  • Food Processing and Food products
  • Healthcare Pharma (Hospitals / New drugs / Policy watch / Medical Devices /Optha / Eyecare)
  • Hospitality – Hotels, Luxury tours
  • Infrastructure – Sewerage Systems
  • IT – Hardware, Networks
  • IT – Software, Apps, Services and IoT
  • Lifestyle and Luxury
  • Machinery and Precision Tools
  • Metals – Iron and Steel
  • Oil and Gas
  • Retail – Traditional / Modern / E-commerce
  • Semiconductors
  • Telecom – Mobile Devices (handsets, brands, retail)
  • Telecom – Services (broadband, wireless, DTH)
  • Telecom Equipment (networks)
  • Textile

Financial Services


  • Banks
  • Financial Investments,
  • Insurance
  • Credit Cards
  • Microfinance
  • Financial Inclusion
  • Financial Technologies
  • Money Transfer
  • Payments Industry

Products


  • Automobile Clinics
  • UX / Usability Research
  • Product Tests
  • Retail Environment
  • Social Trend-spotting
  • Packaging Test

Other Services


  • Political Mapping
  • Business and Functional Analysis
  • Sectoral Analyses
  • Trend Spotting
  • Platforms
  • Social media platforms monitoring
  • SM strategy




CLIENTS

Brand we work for